Would radio listeners really tune in to hear half a song? That is the question QuickHitz will have to face as it makes its way into Australian radio stations. The patented brand takes popular songs, speeds them up and chops them down to about half their length. At first look, it doesn’t seem like a venture anyone would be interested in taking part in, but the company has some smart marketing behind it to make it work.
Radio listeners are used to having their music sped up a bit and cut off before the actual end of the song. It happens all the time since the license to play the song only pertains to how many times the song is played and not how much of it is played. These cuts and edits are used to make songs more appealing and to cut time off of overly long broadcasts. They also allow listeners to hear more songs per hour.
And that is the angle QuickHitz is going for- more songs in an hour segment. The format boasts 24 songs each hour, but they aren’t full songs. They are smoothly edited from one to the next, allowing for a relatively nice-sounding transition. Some people will appreciate getting to hear a larger sampling, while others will complain that is it just that, a sample.
QuickHitz has already found some success in the US and Canada, and they will be bringing their unique brand of radio to Australia soon. They don’t have to change the current set of broadcasts to work either, as the program is meant to be bolted on to what is already in place.
Some radio listeners are wondering who this format is meant to appeal to. It has been suggested that QucikHitz is ideal for people with short attention spans or who people who are working while they listen. They don’t have time to pay attention to the entire song as they perform bathroom renovations or fill customer orders. But a listen here or there gives them a chance to catch new songs constantly, even if it is in small snippets. While those doing the bathroom renovations and such might want to hear a full song, QuickHitz isn’t really being made to appeal to everyone.
But it is a program that is made to be listened to by people who maybe don’t like every song playing on the radio. Even if they don’t like the song being played, they know they don’t have to wait long to hear the next song.…